What is the Best Time to Post on Instagram in 2023?

Mastering the Art of Timing: The Definitive Guide to Finding the Best Time to Post on Instagram in 2023


In the everevolving landscape of social media, Instagram stands out as a powerhouse of engagement. As a marketer or content creator, you’re well aware of its potential to reach a vast audience.

However, despite your best efforts to craft compelling posts, you might find your content struggling to gain visibility. One crucial factor often overlooked is the timing of your posts – the best time to post on Instagram.

The key to boosting your engagement rates lies in understanding when your target audience is most active on Instagram. This guide will unravel the mystery behind the best times to post on Instagram and help you discover your personalized optimal posting times.

But before diving into the specifics, let’s address a fundamental question: Why does finding the best time to post on Instagram even matter?

Why Does Finding the Best Time to Post on Instagram Matter?

In a world where Instagram continuously refines its algorithm and introduces new features, the timing of your posts can significantly impact their visibility and reach. While various factors influence post ranking, timing remains crucial, as Instagram’s algorithm considers the following:

  • 1. Interest: Posts aligned with a user’s previous interests take precedence in their feed.
  • 2. Recency: Recent posts outrank older ones in users’ feeds.
  • 3. Relationship: Accounts users engage with frequently receive higher visibility.

Given the importance of recency in post ranking, choosing the right time to post becomes paramount. When more active users see your post, it’s more likely to garner engagement within the first crucial hour. Instagram’s algorithm then determines how frequently your content will appear in users’ feeds, amplifying engagement long after posting.

What does this mean for you? To maximize engagement, you need to strategically select the best time to post on Instagram. You want your posts to receive likes, comments, shares, and saves when your audience is most active, giving your content a boost in the algorithm.

Additionally, posting more frequently during peak times can capitalize on the recency factor, increasing your brand’s visibility in users’ feeds.

Now that we’ve established the significance of timing, let’s explore how to pinpoint the best time to post on Instagram for your business.

How to Find the Best Time to Post on Instagram for Your Business

Discovering the ideal time for posting on Instagram hinges on three key factors: your audience, the day of the week, and your timezone. SocialPilot’s Instagram Analytics feature simplifies this process by consolidating these insights into a single dashboard.

Here’s how it works:

1. Using SocialPilot’s Instagram Analytics

SocialPilot’s Instagram analytics offer a comprehensive view of your audience’s behavior. Through the “Time Range” filter, you can select a specific timeframe for insights, including up to the past three months of analytics for your Instagram business accounts.

This analytics tool includes a heat map feature that calculates the average number of active followers for each hour and day of the week during your chosen timeframe. This data provides a personalized best time to post on Instagram tailored to your audience.

Additionally, you can access information about your followers’ location, gender, age, and other valuable insights. With the surge in popularity of Instagram Reels, it’s essential to monitor reach, interactions, likes, and video plays to tailor your content to your audience’s preferences and posting times effectively.

For a comprehensive analysis of your Instagram campaigns and optimal posting times, you can explore other Instagram analytics tools in addition to SocialPilot.

2. Using Instagram’s Native Insights or Creator Studio

Instagram offers its native analytics for businesses, providing valuable insights into your audience’s behavior. You can access these insights through the Instagram mobile app or the Creator Studio, but you must have an Instagram business account or a creator’s profile.

Instagram’s insights reveal your followers’ location, gender, age, and their most active times on the platform. However, these insights are limited to the past seven days. For a more extensive historical view of audience analytics, consider using SocialPilot or similar tools.

What Are the Average Best Times to Post on Instagram?

While finding your personalized best time to post is ideal, it helps to start with some general timeframes. These suggested times are based on various social media marketing companies’ data and can serve as a starting point:

Later suggests posting between 9 am to 11 pm (EST).

Hubspot favors posting between 2 pm and 3 pm (CDT) on Thursdays.

Sprout Social recommends Wednesday at 11 am and Friday from 10 am to 11 am.

Search Engine Journal suggests posting on Monday, Tuesday, and Friday at 11 am, and on Tuesday at 2 pm.

However, keep in mind that these are average recommendations, and your specific audience and content may perform differently. It’s essential to conduct your experiments to refine your optimal posting times.

Best Times to Post on Instagram by the Days of the Week

If you’re wondering about the best days to post on Instagram, consider targeting weekdays, especially during the following timeframes (in PST):

Monday: 9 am to 10 am

Tuesday: 9 am to 10 am

Wednesday: 5 am, 11 am, and 3 pm

Thursday: 12 pm and 5 pm

Friday: 9 am to 10 am and 5 pm to 6 pm

Saturday: 8 am to 12 pm

Sunday: 10 am to 2 pm


These timeframes are intended to provide guidance, but remember that the best time to post for your business may differ based on your specific audience and content strategy.

Optimizing Reels and Stories Posting Times

As Instagram Reels gain popularity, timing your Reel posts becomes crucial. The optimal time to post Reels depends on factors like your location, industry, and audience. To get started, consider the following average best times (in PST) for Reel posts:

Monday: 3 am, 7 pm, 7 pm

Tuesday: 12 am, 1 am, 6 am

Wednesday: 4 am, 6 am, 9 pm

Thursday: 6 am, 4 pm

Friday: 2 am, 11 am, 1 pm

Saturday: 9 am, 4 pm, 5 pm

Sunday: 5 am, 8 am, 1 pm

Instagram Stories also play a significant role in engagement. If you want your followers to see your stories and visit your Instagram business page, consider posting during lunch breaks on weekdays (11 am – 2 pm).

Utilizing Multiple Best Times to Post on Instagram

As you delve deeper into your Instagram posting strategy, you’ll discover that there’s no onesizefitsall best time to post. The solution lies in embracing the diversity of optimal posting times.


Managing multiple posting times across various social media accounts can be challenging for social media managers or marketing agencies. This is where a social media content scheduler like SocialPilot proves invaluable.


With tools like SocialPilot, you can create and schedule Instagram posts for days, weeks, or even months in advance. By selecting multiple posting times for each day, you ensure that your content reaches your audience at their most active moments without manual intervention.


Additionally, experimenting with different content types at various times can help you pinpoint

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